![]() Acts from the popular desert concert series appear after work on four August nights at a Brookfield office and retail complex near Arena. is an annual music festival that follows the Coachella Valley Music and Arts Festival. One youth-friendly program Brookfield puts on in L.A. “The offices of the future must be more than machines for working in,” the report said, “they must cater to the rich inner life that we all possess.” Findings suggest that workers want to work in spaces enriched by art, culture and wellness, which they believe promote creativity and contentment. “One positive that has emerged from the tragedy of the COVID-19 pandemic is a new focus on what makes a ‘happy’ workplace,” the survey report said. “Younger workers are more likely to return to the office if they are around art,” he said, citing a survey Brookfield commissioned in the United Kingdom last year that also found that art and cultural activities improve people’s sense of wellbeing and makes them more productive at the office. “The goal is to get people to feel like they want to come back to work and come back to the building,” she and, “and having them leave happy.” There are yoga classes at the gym on the 57th floor with views of the city. The 54th floor is a tenants-only lounge with a coffee bar and weekly breakfast spreads to help inspire a sense of community. People’s names and birthdays are to be remembered. Staff will focus on hospitality, said tenant experience manager Melanie Navas. The lobby will include a cocktail and juice bar, a coffee bar, a grab-and-go market of packaged foods, communal tables, a large lounge with plush seating and cabanas to add a resort flair. It was built to be an imposing corporate cathedral in 1989, but landlord Silverstein Properties is close to completing a $60-million makeover intended to make it feel more like a laid-back hotel where tenants and visitors are invited to kick back. Bank Tower, the tallest office building in Los Angeles at 72 stories. ![]() Their desire to get people working remotely back into offices makes hotel-like hospitality freshly valuable, said the owners of U.S. As aloofness fell out of favor, owners set out to make their lobbies and courtyards places to linger and enjoy rather than simply pass through in awe. The nature of upmarket offices was already shifting before the pandemic as many landlords toned down the dramatic formality of their entrances originally intended to confer status and trustworthiness on the companies inside. “We will lose money in the beginning,” she said, “but it drives people to put roots in the space.” Paying performers to appear, serving free food to tenants at holiday soirees and other planned events are part of a marketing strategy to get the property occupied, she said. Getting a buzz of life into the campus could help address a common chicken-and-egg complaint about going back to the office - people don’t want to go there if other people aren’t around. One of Wyrick’s goals was to make the Water Garden a place people wanted to visit, including neighbors who could walk over to take in a mid-day concert or see pieces by local artists displayed and for sale in the lobbies of the four office buildings. Among the complex’s biggest tenants are retailer Amazon and technology firm Oracle. Wyrick’s first move was to arrange live performances by local musicians and dancers in the courtyard. While they were gone, nearby businesses and restaurants nearby failed or left for other reasons. The campus-like Water Garden was a dreary place after being devoid of occupants during the worst of the pandemic, Wyrick said.
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